The Stella McCartney brand is named after its founder, the renowned London designer and daughter of Paul McCartney. Raised in a creative and artistic environment, committed to social causes and always cutting-edge in terms of the environment, Stella McCartney launched her first collection in 1995. The greatest top models of the time walked the catwalk for her, such as Naomi Campbell. A life-long vegetarian, Stella McCartney’s mission is to create sustainable fashion, avoiding leather or furs and increasingly reducing, over the years, the environmental impact. Sustainability combines with style and a great personality, such as in the rock ’n’ roll-style platform ankle boots or the ultra-modern sustainable sneakers.